Caffè Nero
Stylish Cafe | Chain Store
2020 Silver Latitude Prize
Brand Story
Our story began 20 years ago by our founder Jerry Ford. With a passion for coffee, he came up with the idea of creating traditional Italian cafes across Europe. A place that serves good quality coffee and is a meeting place for neighbors.
We started off easily by trying to get a few local independent coffee shops to work and they did! We never wanted to be a big company, in fact, even today we see ourselves as startups. We grow one coffee, one customer and one shop - always trying to do our best in what we do.
We reinvested in this business to fulfill Jerry's original vision and demonstrate flexibility and commitment.
Support the value of your private coffee brand
Our work doesn’t end after the coffee has won awards as we will continue to provide support by helping you improve the results, and maximize the usage of the private label’s coffee. We will assist in the launch of your product, learn how consumers respond to your new coffee, and provide suggestions to help you further develop coffee products.
Excellence, Guarantee, Value - WLCP
Other Awarded in 2020
