Chye Seng Huat Hardware
2021
Bronze Latitude Prize
Chye Seng Huat Hardware
Brand Story
Situated along Tyrwhitt Road in the Jalan Besar district of Singapore, Chye Seng Huat Hardware (CSHH), was home to several metal and hardware companies of the past. The name of the building, which means to 'flourish again’, was collaboratively conceived by the landlord and PPP Coffee (formerly known as Papa Palheta), to pay tribute to the hardware heritage of the site and vicinity.
Today, CSHH is the home and flagship store of PPP Coffee. Within this beautifully conserved Art Deco shophouse houses the Roastery, the CSHH Coffee Bar, the Annex and the C-Platform.
The Roastery offers a peek into the transformation of green beans which intrigues patrons to coffee’s mechanical background as a prelude to their cup. Customers can also witness the roasters scientifically bring out the best intrinsic flavours of the coffee.
Inside the CSHH Coffee Bar, the focus turns to brewing coffee with a concept bar providing a one-of-its-kind coffee experience with a 360-degree view of the bar. Watch and interact with the baristas as they meticulously prepare your beverage. The bar also offers an all-day menu, plus a variety of baked goods.
The Annex pays tribute to all things coffee, and houses a range of coffee products, accessories and equipment. In this retail space, we have dedicated coffee specialists who will escalate your coffee retail experience with sensory touch, feel, smell and taste of coffee. They will be able to share and advise you from brew ratios, to grind size, to best brew practices and equipment to suit your coffee needs.
The C-Platform serves as an intersection of knowledge and passion. Located on the second floor, it is equipped with state-of-the-art coffee gadgets, apparatus and machines to allow one to understand and learn about coffee beyond the bean.
With every component of CSHH, PPP Coffee seeks to contribute to the vibrant community of Jalan Besar, whilst serving honest coffee and food.
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Our work doesn’t end after the coffee has won awards as we will continue to provide support by helping you improve the results, and maximize the usage of the private label’s coffee. We will assist in the launch of your product, learn how consumers respond to your new coffee, and provide suggestions to help you further develop coffee products.
