Signature 100% Colombian Coffee Supremo Bean Dark Roast-Fine Grind
2021
The Coffee Honor of The Year
Blend Coffee Beans
Product Information
100% Columbian Coffee
Dark Roast
Fine Grind
KIRKLAND Signature
Brand Story
"Kirkland Signature" is Costco's private label. It is sold by Costco at their website and warehouses and is trademarked by the company. Costco introduced Kirkland Signature as its private label in 1992, deriving the name from the location of Costco's then corporate headquarters, Kirkland, Washington (their headquarters later moved, roughly 12 miles (19 km), to Issaquah, Washington). It accounts for almost a third of all Costco sales and is growing faster than Costco sales. Kirkland branded bottled water is produced by private-label bottler Niagara Bottling.
The idea for the private label was to provide the appearance of brand name quality products at discounted prices. To counteract the consumer confidence problem common in store-name branding, Kirkland Signature occasionally employs co-branding. According to Costco, while consumers may be wary of same-store branding, they are less likely to be wary of brands that they are familiar with and trust.
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Excellence, Guarantee, Value - WLCP
Other Awarded in 2021
