Athari - Positive Impact Coffee
2022
The Coffee Honor of The Year
Product Information
Our Athari blend promotes sustainability. It uses coffees that are grown under indigenous shade trees. This protects forests and local waterways. For each 1kg sold, R10 is contributed to Colombo team savings account, and R10 towards the Wildlands Tree-preneurs.
The team savings account is for the benefit for our barista and wholesale team only. We encourage them to use the savings wisely and invest in their futures using platforms such as EasyEquities.
Wildlands Tree-preneurs are local community members who grow indigenous trees at their homesteads and then sell them to support their livelihood and reforestation.
BLEND:
1. Ethiopia | Yirghacheffe Worka | Washed | Heirloom varietal
2. Nicaragua | Rajuanse Estate | Natural | Marselessa varietal
3. X-factor seasonal bean
Colombo Coffee
James Brown Richardson (fondly known as “Jas B”) moved to South Africa in the early 1910’s. He first worked for Thornton Tea and Coffee which he left after being drafted for The First World War.
When James returned from the War, he found that his old employers had gone out of business. He would have to carve his own path in an industry for which he garnered an unbridled passion.
In 1917, Jas B opened his own shop in Johannesburg, South Africa and began to provide Tea and Coffee to the mines in and around the Transvaal (Gauteng).
A challenge presented itself in 1922 when miners striking for the Rand Rebellion refused delivery and threatened violence forcing James to pack up shop and move to Durban.
In 1923, Jas B together with his son, Norman Richardson (only 17 at the time) founded The Colombo Tea Agency in a basement of the old Barnes & McFie Arcade in Durban.
The Colombo Tea Agency, specialists in Tea, Coffee, and Cocoa, would make its mark on the people of Durban. It was a place where people gathered to drink from the specialty menu, learn the news of the day, and meet with other locals.
Fast forward to the early seventies – the business rejected offers on their West Street property made by a large corporation who wanted to develop the property. By refusing to give way to a large corporation, Norman Richardson, then MD of the company, became a hero of the people, receiving a flood of appreciative letters from all over the country.
Over the years, Colombo Coffee & Tea has undergone many changes. Our values, however, have remained the same and thus our commitment to bringing you the finest coffee and tea lives on today. If he could see us now, we’re sure that Jas B would be very proud!
Support the value of your private coffee brand
Our work doesn’t end after the coffee has won awards as we will continue to provide support by helping you improve the results, and maximize the usage of the private label’s coffee. We will assist in the launch of your product, learn how consumers respond to your new coffee, and provide suggestions to help you further develop coffee products.
Excellence, Guarantee, Value - WLCP
Other 2022 nominees
