WINSTONS COFFEE

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2023
SILVER LATITUDE PRIZE

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WINSTONS COFFEE

Brand Story

HARKING BACK TO THE LONDON COFFEE HOUSES OF YESTER YEAR, WINSTONS COFFEE BRINGS THE KEY PRINCIPLES OF THOSE CAFFEINE FUELLED, CONVIVIAL ENVIRONMENTS TO THE MODERN-DAY NEIGHBOURHOODS OF HONG KONG.

REWIND TO 2015 WHEN IT WAS NIGH ON IMPOSSIBLE TO FIND ANYWHERE IN HONG KONG THAT SHARED THE SAME ETHOS AS THESE 18TH CENTURY LONDON COFFEE HOUSES. SUFFICE TO SAY, THERE WAS CLEARLY SOMETHING MISSING, AND SO, MAKING SURE THAT WE CAPTURED THE MOST IMPORTANT ASPECTS OF THE PAST, WE LOOKED TO THE FUTURE AND SET ABOUT CREATING WINSTONS COFFEE.

THE COFFEE HAD TO BE GOOD AND HAVING SPENT SOME TIME IN MELBOURNE, THAT WAS AN OBVIOUS PLACE TO START. AS A CITY, MELBOURNE HAD BEEN AT THE FOREFRONT OF ALL THAT WAS FUN AND EXCITING ABOUT COFFEE FOR YEARS, SO IT WAS A GREAT REPOSITORY TO DRAW FROM.

THE COFFEE SCENE THERE ALSO MIRRORED A LOT OF THE KEY SOCIAL ASPECTS OF THE OLD LONDON COFFEE HOUSES THAT WE ADMIRED SO MUCH. THAT HELPED US NO END WHEN IT CAME TO DEVELOPING VENUES THAT WERE NOT ONLY CONDUCIVE FOR PEOPLE TO MEET AND HANG OUT, BUT ALSO ONES THAT FOCUSSED ON MAKING GREAT COFFEE AND COCKTAILS IN A RELAXED, YET SOCIAL ENVIRONMENT. THIS FOCUS ON PEOPLE AND COMMUNITY IS A LARGE PART OF WHAT DIFFERENTIATES US FROM THE REST OF THE COFFEE SHOPS YOU FIND ACROSS HONG KONG TODAY.

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